I’ve recently noticed a trend whereby companies insert a popular adjective in their product description and then charge double the price you’ll find that product for elsewhere.
But what are these adjectives I speak of?
You all know them, you’ve all seen them in a very specific kind of online shop or mail order catalogue, but you may not even be aware of them…
Can you guess what they are?
You’re right it’s those adjectives currently trending in the world of retail: vintage, retro, traditional, eco, green, organic, collectible, chic, contemporary, custom, cutting edge, nostalgic and the list goes on.
Adjectives that conjour up images from our amazing childhoods. Evocative words that put into our minds pictures of our past. Adjectives used to make you reminisce and feel good, filled up with memories of childhood happiness.
Adjectives used by marketers to make us believe their products are so much better than the competition’s.
Sadly though these words don’t necessarily make the products any different or any better to the others available in other shops that choose not to market to your emotions.
I’ve come across several online retailers in the past week or so, some of whom have suddenly appeared online, who are retailing toys such as wooden dominoes and pick up sticks almost identical to the one’s you can buy in Toys to You but they’re selling them for upwards of £3.95!!
For those who don’t know, we sell dominoes and pick up sticks for just £1.20 including VAT, gift wrapping and colour coding. We may use evocative adjectives in our descriptions but we don’t use them to justify price hikes.
Now you’re aware of the marketing ploys of retailers, please don’t be sucked in by a good evocative adjective.
Before you purchase your Santa grotto toys do your research. Follow the questions we suggested in a previous post to make sure you really are getting a good deal as well as great toys.
And, regardless of where you buy your toys for santa’s grottos, as long as you’re happy with the deal you’re getting then I’m happy.